Okay, think of your favorite sport, or the Oscar nomination, or any other contest that's taken place. Who gets the trophies and awards in the end? Who is everybody talking about the next day? That's right--number one, number two, and number three. You rarely read or hear about the golfer, singer, or contestant that came in number 27 do you?
That's exactly how it is with search engine results. If your website isn't listed on page 1 or 2, you're essentially out of the game. Not only do people just not take the time to look at search engine result pages (SERP) 3 and beyond, page 3 and above may even have a slightly negative reputation to some people. Conclusion you ask? Chances are very low that anybody will find you, visit your site, or refer your business.
Here's where Search Engine Optimization (SEO) comes in. Search engine optimization aims to increase your website’s visibility in organic search engine results by increasing the rank and authority of your website in the search engine’s eyes. It is a major part of internet marketing
. Ranking high for keywords relevant to your site can dramatically improve your website traffic, increase conversions, and gives you a competitive edge.
How does it work? There is no magic bullet to get your site to the top of the search engines for a given keyword. Google, for example, evaluates over 200 factors in their ranking of websites and those factors are constantly changing. Our marketing team are experts in these algorithms and will analyze your website looking for ways to improve it.
We also know that "content is king" with search engines. Compelling, original content differentiates you from your competition and should position you as an industry expert. Your search engine optimized content should also be rich with keywords that users are searching on so that your website ranks well for those terms. Producing fresh content also lets Google know your website is alive and thriving, just like your business. Our team will work with you to determine the best way to keep your website flowing with quality content.
Lastly, we will ensure your website is always up to speed with the latest that's going on in the search engine world. SEO is a lot like survival of the fittest and we want our clients on top.
Here are some of the key services of our SEO program:
- Keyword research
- Competitive Analysis
- Inbound and Outbound Link Analysis
- Site construction and use of titles, descriptions, keywords, headings, and hyperlinks throughout the content
- Tools for content creation and content management
- Press Release Service
- Submission of your Website and Sitemap to search engines
- Search engine compliance review
- Monthly ranking and visibility reporting
- Quality Link Building
Boom Consulting offers expert consultation on how to get quality search engine results and increase traffic to your website. Contact us
or give us a call at 512-609-0022 to get started.