If you've researched website search engine optimization at all, you've probably run across the phrase “Content is King.” “Content” means the substance of your website – the pages, images, and videos that make up the website itself. “King” means that engaging, valuable content reigns supreme over all other factors that help your website succeed. There’s a huge value in creating content both for your users and for the search engines.

So-called “black-hat” SEO professionals of the past tried to slip poorly written content past Google, such as pages so bloated with keywords that you could only read them if you were a search spider. These days, as the number one search engine in the world has refined its search algorithm, placed user experience ahead of mathematical equations, and even hired actual human beings to review search results, black-hat SEO doesn't work anymore.

Neither, unfortunately, does a bare-bones business website.

There's only one way to have a website that's easy and enjoyable to use and that ranks well in search engine results: interesting, well-written, and relevant web content. Most likely, if you’ve created a business, whether it is a restaurant, construction firm, medical equipment supplier, etc., you are a subject matter expert in the field (or should be). No one knows your business as well as you do so take the time and write high quality content about what products or services you provide, what makes you different, and how you can help your customers. If you don’t write perfect copy, no problem, Boom Consulting has proofreading professionals to help clean it up and make sure it is bullet proof.

“Just Another WordPress Blog” Won't Cut It Anymore

If you're a small or medium-sized business owner, this is the point in the conversation about internet marketing when you start to feel nervous and wonder to yourself, “How in the world am I going to find the time to develop excellent website content? I can barely keep up with everything else as it is!”

Many business owners, overwhelmed with the prospect of adding internet marketing to their to-do-list, content themselves with a simple website. They hire a cousin or a friend or a local freelance designer to throw up a basic website with an about us page, a contact page, and a couple other pages about their products or services.

Be warned: This simple type of website might be enough to get your business off the ground, but it's not enough to be competitive in today's business environment. As we mentioned above, no one knows your business as well as you do.

Widget Makers Shouldn't Have to Be Website Designers

Whether you're an accountant, a dentist, a widget maker or a women's boutique owner, you shouldn't also have to add “website designer” or "SEO specialist" to your resume. You can – and should – invest in professional web design and internet marketing services. Outsourcing your internet marketing is one of the best marketing investments your small or medium-sized business can make. Boom Consulting is a full-service Austin web design, SEO, and internet marketing company that specializes in search engine marketing (SEM) and search engine optimization (SEO) strategies and solutions.

A professional website design and SEO firm (like ours, hint hint) can help your company create engaging website content that reads well whether you're a human or a search engine. Contact Boom Consulting today to find out more about building your organic search engine rankings and how we can help give your website a much-needed content lift.